The Art of SEO

Although this book is a little dated it's still a worth while read and good reference book. In it's 555 pages you'll gather enough information to start feeling more confident about handling or at least understanding your own SEO -SEM efforts.
Search engine optimization can be a heavy undertaking for the uninitiated and busy businessman. Every business would like to be found in the top ten of Google, Yahoo or MSN.
Alas, by it's very own nature this is not of course possible for the vast majority of us? This book does however give a lengthy insight into the why, where, when and how. What's more important the book gives a realistic view of SEO expectations together with a practical approach.